Dr. Marc Pons, Engineer and PhD in Science and Technology, is currently the director of the Andorra Innovation Hub (Actua Innovació), the institution leading the design and the implementation of the National Innovation Strategy in Andorra. He is also researcher at the Polytechnical University of Catalonia (UPC) and he is currently working in different projects related to monitoring, modelling and projecting tourism flows and dynamics in collaboration with institutions such as the Massachusetts Institute of Technology (MIT), the University of Innsbruck or the Universities of Waterloo and McGill in Canada as well as public administrations and tourism and retail associations from Andorra and abroad.