World Retail Congress 2019


Mark Kingston

Mark Kingston

Mark Kingston

Senior Vice President, International, Viacom Nickelodeon Consumer Products

Mark Kingston is Senior Vice President, International, Viacom Nickelodeon Consumer Products (VNCP).  In this role, Mark oversees the Consumer Products business for Viacom and Nickelodeon brands and properties across all international (ex-US) markets in partnership with local teams.  

Kingston reports directly to Pam Kaufman, President of VNCP.

Mark joined the company in January 2011 in the newly created role of Vice President, Europe Licensing, Retail Sales and Trade Marketing.  In this role, Kingston established and successfully managed VNCP’s European Key Account strategy before taking on the role of General Manager & Senior Vice President for VNCP EMEA.  Tasked with developing and driving VNCP’s EMEA consumer products strategy and expansion, he also took responsibility for regional licensing programmes across both direct-to-retail, licensee-managed businesses and region-specific CP strategies in line with Viacom International Media Networks’ overall business strategy.  Additionally, Kingston identified and built new business opportunities regionally and where appropriate, internationally.

Kingston joined VNCP from The Walt Disney Company where he served as Business Unit Director, responsible for all aspects of the licensed and vertical business at UK supermarket chain, Tesco where he managed a team of 15 sales, marketing, retail planning & product development professionals.  Prior to this role, Kingston held Key Account Director posts for Tesco, Asda, Toys R Us and Costco accounts at Disney.

Kingston also served as Senior National Account Manager at BBC Worldwide for key clients, including WHSmith, Waterstones and Ottakers, and he began his career at Mars Confectionery, a division of Mars Inc. 

Mark Kingston graduated from the University of Leeds with a BSc Hons degree in Animal Science and lives in Buckinghamshire with his family.