World Retail Congress 2019


Vivien Cheung

Vivien Cheung

Vivien Cheung

Director, Greater China, Yext

Vivien Cheung is the Director of Market Development in Greater China at Yext, the leading Digital Knowledge Management platform.  She works closely with global brands in China and is passionate about localizing digital solutions to deliver value for customers in-market.  Previously at Yext in New York, Vivien served as Chief of Staff to Jim Steele, President & Chief Revenue Officer, and on the enterprise account management team.


Originally from Hong Kong, Vivien studied economics & information science at Cornell University and is currently based in Shanghai.  Fluent in Mandarin, Cantonese, and English, she travels between China, Europe, and the US to develop strategic partnerships with multinational companies.