Wayne Snyder is the VP of Retail Strategy for EMEA at JDA, the leader in retail supply chain software.
Wayne has worked in retail for more than 20 years and is a recognised expert in merchandise planning and supply chain operations. At JDA, Wayne is responsible for JDA’s retail strategy across EMEA, working closely with leading retailers to ensure they maximise full value from their technology and supply chain investments. Prior to joining JDA, Wayne founded ACT Retail, a specialist merchandise planning consultancy which developed leading business solutions and processes for many of the UK's leading retailers including Marks & Spencer, John Lewis, Tesco, Mothercare and Vodafone.
Wayne is a frequent media commentator on retail and supply chain issues, featuring in the likes of The Times, The Daily Telegraph, Internet Retailing and Logistics Manager.