Sensors, smart screens, smart shelving and personalised advertising in stores. The ‘Store as a Medium’ is no longer science fiction. It’s now! This special session explains why retailers and brands need to get on board – or miss their share of a $100 billion a year revenue boost. In-store media is already delivering fun, personalised content that enhances the customer and brand experience – and drives sales.  

This is not a tech talk. We’ll tackle questions like: 

Where do we begin and what’s generating the best ROI? 

Can personalised campaigns really be privacy compliant – and not feel creepy? 

If I’m a luxury retailer, fast food chain or convenience store, is it relevant to me? (Spoiler alert: absolutely) 

Join and maximise this exciting new growth stream.