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The $100 billion revenue boost you just can’t ignore: Next-gen in-store media is here. Don’t let it pass you by

17 Apr 2024
Track 2
Winning with Customers

Sensors, smart screens, smart shelving and personalised advertising in stores. The ‘Store as a Medium’ is no longer science fiction. It’s now! This special session explains why retailers and brands need to get on board – or miss their share of a $100 billion a year revenue boost. In-store media is already delivering fun, personalised content that enhances the customer and brand experience – and drives sales.  

This is not a tech talk. We’ll tackle questions like: 

Where do we begin and what’s generating the best ROI? 

Can personalised campaigns really be privacy compliant – and not feel creepy? 

If I’m a luxury retailer, fast food chain or convenience store, is it relevant to me? (Spoiler alert: absolutely) 

Join and maximise this exciting new growth stream. 

David Roth, CEO - The Store WPP
Janet Levine, Executive Director, Invention and Strategy - Mindshare
Hans Fischmann, Vice President of Product Management - Vericast
Ethan Chernofsky, SVP of Marketing -

Join retail leaders shaping the future of global retailers