Understanding the fastest growing consumer market in the world
17 Apr 2024
In 2024, India is set to lead the world in adding to the consumer class – with 33 million new consumers expected to be added to the Indian economy. Understanding this important market is clearly essential for any brand wishing to prioritise global expansion. Who is the Indian consumer? How unique are their shopping habits and behaviours? What should global brands be aware of when creating market strategies? This session will take you on a deep-dive into this key market. Take away practical lessons on the routes to market in India and the potential pitfalls to expansion.