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The New African Consumer

17 Apr 2024
Future Retail Stage
Gen Z consumers are flourishing in Africa – and with Kenya named the global leading country in terms of usage of TikTok by consumers in a recent 2023 report – understanding the new African consumer and their behaviours is essential for any brand wishing to enter this market. In this session, dive into who the Gen Z African consumer is and how you can better access them. 
Jackie Kairo, Design Director - Marathon XP

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