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Private Lunch Briefing: How to achieve Unified Commerce and deliver a seamless customer experience

17 Apr 2024
Windo Bar

In this age of modern technology, information is critical and having the ability to make data driven decisions is a retailers best tool for success. Even with an omni-channel tech stack, mixing different technologies between platforms makes integrations very complex and costly.  

Unified Commerce takes the concept of omni-channel a step further by integrating all channels into a single, cohesive system. It breaks down silos between online and offline channels, enabling real-time inventory visibility, centralized customer data, and synchronized operations. Unified commerce ensures a consistent experience, not just in terms of branding and messaging, but also in terms of inventory management, order fulfilment, and customer service. And offers up the data points to help retailer make data driven decisions. 

Fabian Muessig, Head of Solutions Engineering, EMEA - Shopify

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