Retailers are making digital transformation their highest investment priority
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In recent years, narratives such as multi-channel, and then omni-channel, attempted to describe pivotal points in digital transformation journey. But this is set to change yet again, as both the demands of the modern shopper and advances in technology become ever greater catalysts. The scale of change in the next 5 years will likely exceed that of the past 50 years. But what is the change? How are retailers addressing it? What are the challenges? And more importantly, what is the prize?