Debate: Don’t Leave Money on the Table: Turn your Commerce Business into a Retail Media Profit Engine
Successful retailers are no longer just selling products; they’re building ecosystems that monetise every customer interaction.
And if you're not monetising your traffic, someone else is!
In today’s competitive commerce landscape, combining e-commerce with marketplaces to expand assortment and retail media to monetise traffic is emerging as the next major growth engine.
In this session, leaders from John Lewis and AS Watson will share how they’ve used retail media combined with marketplace to extend their business models beyond traditional commerce, and why this powerful strategy is no longer exclusive to Amazon.