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Debate: Don’t Leave Money on the Table: Turn your Commerce Business into a Retail Media Profit Engine

13 May 2025
Track 2
Business Models

Successful retailers are no longer just selling products; they’re building ecosystems that monetise every customer interaction.
And if you're not monetising your traffic, someone else is!

In today’s competitive commerce landscape, combining e-commerce with marketplaces to expand assortment and retail media to monetise traffic is emerging as the next major growth engine. 

In this session, leaders from John Lewis and AS Watson will share how they’ve used retail media combined with marketplace to extend their business models beyond traditional commerce, and why this powerful strategy is no longer exclusive to Amazon.  

Chairperson
Adrien Nussenbaum, Co-founder & Co-CEO - Mirakl
Speakers
Peter Ruis, Managing Director - John Lewis Partnership
Mariëlle Slenders, Head of Media & Retail Media - A.S. Watson Benelux

SEE YOU IN BERLIN!

Join us from the 27th - 29th April 2026 for the next iteration of World Retail Congress. Register your interest to be the first to know when registration goes live.

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