When done well, Diversity, Equity and Inclusion initiatives are intended to create workplaces where everyone can thrive, including businesses. However, by definition, successful DEI initiatives are bound to leave some groups in a company feeling excluded and trigger a zero sum game in many.  Historically, by whatever name you call it, DEI efforts have always faced resistance. Many companies - especially retailers and consumer brands - are facing pressure around their DE&I efforts as well as scepticism of any added business value. Regardless of the current noise, most companies are not dialling back but rather staying the course.  Hear why it is now the time to double down on DE&I efforts - especially if you are a retailer or other consumer-facing company.  Your customers and stakeholders expect it.