2026 Agenda

Loyalty is shifting from points and perks to dynamic, data‑driven relationships. This session explores how The Central Group, one of Asia’s leading retailers, is reinventing their loyalty model to deepen engagement, personalise value, and build longer‑term connection in an era of rising expectations and shrinking margins. It is Thailand’s biggest loyalty programme with over 22 million members. Discover the strategies reshaping loyalty and what it takes to stay relevant to the modern customer.