Online shopping has become part of everyday life for nearly eight in ten Europeans, with expectations rising fast around convenience, trusted delivery and seamless digital journeys. This session take's finding from the latest E?shopper Barometer, drawing on more than 31,000 consumer interviews, to explore major shifts retailers must respond to. This session distils the key attitudes shaping the modern e?shopper and explores how retailers can meet their evolving expectations to deliver a genuinely world?class online experience.