2026 Agenda

Retail Media has evolved from a simple advertising channel into a powerful engine for customer-centric growth. But as the industry matures, the critical question remains: How do we move beyond the hype to create lasting value for everyone involved? This presentation highlights how data-driven insights can be transformed into seamless customer experiences that bridge the gap between intent and purchase. Through the lens of two distinct success stories—one endemic and one non-endemic—this session reveals how to turn retail data into a competitive advantage.