2026 Agenda

Why will “trust” in brands matter even more by 2030? Global communications firm, Brunswick Group, have conducted a major consumer research programme to understand how retailers can build direct relationships with consumers when consumers have more power than ever over retailers’ reputations. The necessity of having a strong social media strategy and personality isn't anything new - but the social platforms they rely on are fragmenting, politicising and losing trust. How can retailers build and maintain trust in this shifted dynamic? A vital, thought-provoking presentation of this exclusive and timely research.