Knowledge Partner: Fast-Changing Consumer

29 Apr 2026
Main Stage
Customer expectations are shifting faster than ever ' reshaped by technology, culture, economics and a new definition of value. This session examines the behaviours, motivations and decision drivers redefining how people shop today, and what retailers must adapt to stay relevant. From demand for personalisation to new loyalty dynamics and emerging lifestyle priorities, gain a clear view of the consumer forces that will matter most through 2030.
Speakers
Alexandra von der Gruen
Alexandra von der Gruen, VP Retail and Franchise Europe - Adidas