The existential question that weighs heavily on retail CEOs' minds is: how do we grow like-for-like sales volumes when consumers are spending less, costs are rising, and competition is at an all-time high? In our mainstage and panel session, Paul Martin, joined by CEOs representing a range of sectors and geographies will discuss this question and their experiences, diving into three strategic levers that retailers need to adopt, simultaneously, to drive like-for-like volume growth in the current distressed retail market. Firstly, fix the fundamentals. Getting the basics right has never been more critical. Retailers need to re-strengthen their core trading muscle, often weakened by underinvestment in technology, assortment and pricing capabilities; drive reinvestment through save to invest strategies; and optimise legacy tech and data architecture. Secondly, differentiate to drive demand. Use smarter tactics for smarter results ' marketing and loyalty to encourage customer switching, unique product innovation and channel differentiation. Finally, retailers must be ready to make big bets. Pursue inorganic growth through transformational M&A, adopt creative growth accelerators and utilise operational and financial restructuring mechanisms to boost efficiency and agility.