AI is fast becoming one of the most powerful levers for advantage in retail and beyond, redefining how businesses grow, compete and serve customers. Yet for many CEOs, the gap between AI's promise and its proven value remains wide and the future is uncertain. In this discussion, retail leaders will explore different possible scenarios for AI in retail and examine where AI is already delivering impact, where it could be transformational, and what is holding organisations back. The panel will explore the strategic choices CEOs must make to ensure innovation becomes a source of sustained advantage and the leadership steps necessary to take us there, beyond technology.