2026 Agenda

While retailers have more customer data than ever, too few decisions are truly customer-led. We will explore how value quietly leaks when data is used for reporting rather than decision-making—and how leading retailers are pulling ahead by embedding customer intelligence and AI into everyday pricing, promotion, range and personalisation choices. We'll look at how growth comes not from more insight, but from repeated, connected decisions powered by customer data, and confront a clear challenge: using customer understanding as a growth engine isn’t optional—it’s the difference between standing still and compounding growth, starting now.