2026 Agenda

Grocery retail in Europe is facing a complex and evolving landscape, shaped by shifting consumer behaviour, continued cost and margin pressure, and uneven growth across markets. Drawing on the latest State of Grocery Retail 2026 report, published as a joint collaboration between EuroCommerce, McKinsey & Company and Europanel, this session unpacks the key forces shaping the sector. Based on insights from more than 35 grocery executives and over 15,000 consumers across 14 European countries, this session explores how retailers are responding to these challenges and where new opportunities are emerging. 

Looking ahead, the discussion will highlight the most relevant strategic priorities for leaders, as well as what AI could mean for grocery retail and how leading players are beginning to translate its potential into impact.