Untapped Growth: The Underserved Customer Opportunity

28 Apr 2026
Track Two
Significant growth opportunities lie in consumer segments retail has historically overlooked; groups with high spending power and distinct, yet unmet needs. This session explores how retailers can drive market share and incremental growth by turning underrepresentation into competitive advantage driven through trust and loyalty. Creating supportive and accessible propositions that deliver proven, purposeful and commercial impact.
Speakers
Heather Jackson
Heather Jackson, Co-Founder and CEO - GenM
Pete Markey
Pete Markey, Former CMO - Boots
Joanne Cooper
Joanne Cooper, General Manager, UK & Ireland - Haleon