Beyond Retail Media: Designing Value Exchange Customers Welcome

28 Apr 2026
Track One

Less Noise, More Growth: The Commerce Media Playbook. Hear from a leading retailer and Rokt on how they are going beyond “retail media” and building commerce‑led monetisation, where customer value comes first, and revenue follows.  

We’ll unpack how to design value exchanges that customers actually welcome at high‑intent moments (especially checkout and post‑purchase), and how to responsibly bring in third‑party demand to scale beyond onsite inventory. The result: relevance‑led growth that’s measurable, trust‑safe, and built to last.

Speakers
Marc Allsop
Marc Allsop, Head of EMEA - ROKT