2026 Agenda

Consumers are increasingly replacing traditional search with AI for product recommendations and you’re not in the room. Every major LLM has already formed its own distinct view of your brand. Not from what you’ve told it. From training data you never controlled, sources you’ve never seen, and biases you didn’t know existed. Your own website accounts for as little as five percent of what these models draw on. The rest is reviews, third-party content, outdated articles, and competitor narratives. Each model tells a different story. And until now, no retailer has seen any of them. In this special, world-exclusive session, this is your chance to hear how the world’s biggest agentic search engines describe and recommend your brands. And then from the following discussion unpack what all of this means from the implications for retail strategy and brand building, to why brands must take control of their own narrative in the places AI actually looks, to how to prepare for agentic commerce when the algorithm has become the shelf, the sales assistant, and the trusted advisor all at once.