Physical retail is special. The joy of discovery, the deeper connection with a brand and the immersion in a shopping experience that cannot be replicated.

World Retail Congress is famous for iconic store visits, led by executive leadership teams and we are excited to bring this concept to Berlin on 27th April 2026. Driven by guidance from our community, our exclusive Flagship Store Tours send delegates behind-the-scenes at some of the worlds’ most impressive stores that are defining the industry.

We will run five separate tours focussed on Technology, High Street, Modern Choice, Everyday Innovation and Food.

Tour One: Technology

Europe's leading online fashion platform, Zalando's Berlin campus is an exciting development that expresses the company's start-up culture and innovative heart. The tour will take participants through the back-stage of the building blocks of one of the world's most impressive eCommerce companies and the technology that powers them

ZALANDO CAMPUS

Tour Two: High Street 

Join senior executive leaders on an exclusive tour exploring three of the world’s most dynamic retail brands. This curated experience offers behind-the-scenes access to cutting-edge store concepts redefining customer engagement, sustainability, and digital integration. Discover how these global powerhouses are blending brand storytelling, design, and technology to create the next generation of retail experiences.

ADIDAS, HOKA, MANGO

Tour Three: Modern Choice

Experience two icons of German retail excellence on an exclusive guided tour led by senior executive leadership. Discover how these renowned destinations balance tradition and innovation, craftsmanship and curation, to deliver uniquely inspiring customer experiences. This visit offers deep insights into the evolving soul of European retail.

MANUFACTUM, KADEWE

Tour Four: Everyday Innovation

Discover how some of Europe’s leading discount and category specialists are redefining retail. Led by senior executive leadership, this tour explores how these powerhouse brands combine operational excellence, smart assortments and digital innovation to deliver exceptional customer experiences at scale. 

ACTION

Tour Five: Food

Explore Germany’s leading food retail innovators on this immersive tour led by senior executive leadership. Gain insider perspectives on the future of grocery from fresh market concepts to next-generation convenience. 

REWE