Precima is a global retail strategy and analytics company that provides tailored, data-driven solutions to retailers. Leveraging deep analytics, Precima helps retailers improve their competitive position across assortment, price, promotion, personalized marketing, and supplier collaboration. Precima can help retailers deliver on the full promise of customer-centricity using machine learning to optimize merchandising and marketing decisions across the entire store for all categories simultaneously - the same way your customers shop the store. Precima is a Nielsen company. For more information: www.precima.com or inquiries@precima.com.