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Barcelona-based fashion retailer Mango closed the 2026 edition of the World Retail Congress as Mango Chairman and CEO Toni Ruiz reiterated his belief in stores and the retailer’s plans to keep expanding.

Mango has been in Germany since 1996 – while Ruiz pledged more expansion in the country plus Irtaly, France, Spain and the UK - and globally in 2025 Mango grew 30%, much better than the overll market. From 2019 to 2026 the company has almost doubled its revenues to €4 billion this year, while he also said menswear offered more growth opportunities.

“First of all, I think it’s about the strategy, having a clear positioning helps. When we think about elevating, expanding, earning and empower,” said Ruiz. “We have done an amazing job in terms of elevating our fashion, which for me is the most important. Also, being a private company helps a lot because we can have this long-term vision and a very important issue.”

Positioning is very important and product is at the centre, he stressed.

“We like to say that we don’t sell clothes but we create fashion, with 500 people at our headquarters and all the products are designed in Barcelona. We have also had amazing collaborations,” Ruiz said.

“We believe in stores and are very passionate about them because it’s the place where you meet customers and where you can demonstrate your merchandise. We are very proud that we have opened a store every day in the past two years, because we believe that there is a lot of opportunity in stores,” he added.

Mango launched online in 2000 and has also established ecommerce as around 30% of its turnover, while it has grown to over 120 countries and it sources from around 20 countries.

“Obviously geopolitics is always on our agenda and we have experts who help us understand the different possible scenarios. When we talk about volatility we need to be flexible and agile,” Ruiz said. “This is more important than ever. This is how we need to develop our leaders, to be able to adapt.”

Looking towards 2030, the theme of the event, he said the company wants to be a global fashion leader in its segment and secondly to build sustainably to create critical mass, which he saw as key to future investment.

“International expansion will continue and more stores will open, for sure,” he said. “We also need to be more relevant for customers, suppliers, socially and for our staff. We need to dream but we also need to be humble.”