Profitable omnichannel order fulfilment remains retail’s elusive holy grail
![Profitable omnichannel order fulfilment remains retail’s elusive holy grail](https://cdn.asp.events/CLIENT_AIS_4ECF9403_5056_B731_4C2E7E25E0DDB2FB/sites/WRC-2023/media/libraries/partner-content/digital-goodie_0[1].png/fit-in/700x9999/filters:no_upscale())
Retailers are responding to consumer needs by offering greater choice of shipping and delivery options. But, are they equipped to deliver a consistent, profitable customer experience? To enable these new capabilities, retailers must fine tune or re-architect their supply chain and order fulfilment business processes and systems.