Adwaita Nayar is the CEO of Nykaa Fashion & the co-founder of Nykaa. Over the decade at Nykaa, she has held multiple roles within the Nykaa ecosystem. In the early years, she was the COO of the beauty business, where she drove marketing, operations and product. Later, in 2017, she moved on to lead the foray into physical retail, where she launched 30 stores over 1.5 years across two formats. Another milestone in her journey of serial entrepreneurship at Nykaa was founding Nykaa Fashion in 2019. Adwaita is currently the CEO of Nykaa Fashion, where she spearheads the multi-brand retail business, as well as a vast assortment of owned brands including Nyri, NYKD, Likha, MIXT, Azai, Kica, 20Dresses, Pipa Bella and more.
Adwaita holds a bachelor’s degree in Applied Mathematics from Yale University. She also holds an MBA from Harvard Business School. Prior to Nykaa, she worked with Bain and Co in New York City. Recently, owing to her contribution to growing India’s fashion market and her stellar leadership at Nykaa Fashion, she was part of Entrepreneur India’s 35 Under 35 achievers. She has also been recognised as a Fortune India's and The Economic Times' 40 Under 40 achiever in 2022. In 2020, She was awarded Fashion & Lifestyle Women Entrepreneur of the year, by Business World.