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Allison Zhang
Chief Digitalization and Marketing Officer,
Wumart
China
Allison Zhang focuses on building the future of grocery retail in China. As Chief Marketing and Digitalization Officer at Wumart, a leading Chinese grocery retailer, she works at the intersection of digital commerce and physical store transformation across multiple store formats. With a background in content e-commerce at TikTok Shop, Allison and her team curate omni-channel customer engagement methodologies in the age of social media and artificial intelligence.