SVP, Demand, Zalando
Barbara Daliri Freyduni joined Zalando in October 2019 in the new position of Senior Vice President (SVP) Demand. Prior to Zalando, Barbara served for more than 12 years in EMEA Marketing roles at Google, Netflix and Microsoft. At Google, she led all consumer and commercial marketing initiatives for Central and Northern Europe, and helped, among others, to launch and grow YouTube in seven EMEA countries. At Netflix, she introduced the streaming service in Central Europe and drove its growth and brand perception. Most recently, Barbara served as the CMO Western Europe at Microsoft, leading marketing across 12 countries in Europe with a focus on commercial marketing, driving awareness, thought leadership, and demand generation.