Speakers

Dr. Boris Ewenstein (48) is an internationally experienced e-commerce executive and has been CEO of otto.de since March 1, 2026. Since May 2024, he has been responsible at OTTO for the company’s entire retail and marketplace business.

Prior to joining OTTO, he was responsible until 2023 at Zalando SE as Senior Vice President Supply, where he led assortment development and built strategic partnerships with international brands. After studying sociology and completing his PhD in London, he spent more than eleven years at McKinsey until 2017, most recently as a Partner in the Organization Practice, specializing in transformation projects.