Head of Fashion and Luxury for Tmall Luxury Division in Europe, Christina helps brands leverage the Alibaba eco-system to gain insights into Chinese consumers as they become a key growth driver for companies around the world.

Christina joined Alibaba in 2015, when the group opened their office in Milan to help European brands work better with Alibaba. She has over 20 years’ experience working in digital start-ups that have helped companies transform the way they do business.