David Sinclair is a partner at OC&C Strategy Consultants.  He is a senior leader in OC&C’s consumer practice, working on strategic issues with leading companies across retail, consumer, hospitality and leisure. 

David has worked across the Americas, Asia, Africa and Europe serving some of the largest companies in the world.  Examples of recent project work include: 

• Supporting one of the world’s premier hotel chains on a relaunch of their loyalty program 

• Developing a path to profitable online growth for a leading grocer 

• Leading the internationalisation efforts of major multi-category retailer 

• Building a new operating model for a global consumer good company 

David led OC&C’s recent work with the Coca-Cola Retail Research Council of North America, looking at the challenges of frontline retention in North America.  He has previously led research into the rise of discount retailing and led OC&C’s Digital University, supporting consumer goods companies and retailers in managing digital transition. 

David has degrees in Law from Cambridge University and a Masters in the Legal Philosophy from the University of London, where he was also a Research Fellow in the School of Public Policy.