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Geoff Ikin

Geoff Ikin

Chief Customer Officer , Myer

Geoff was appointed Chief Customer Officer in January 2019 and is responsible for the key customer facing functions of online, MYER one, marketing, advertising, public relations (PR), social media, corporate affairs and communications. 

Geoff has led advertising, marketing and media functions at some of Australia’s most well-known and respected organisations, including at Tourism Australia, Westpac, David Jones, IMG/Rugby World Cup and Sydney Olympics. 

In his most recent role at Tourism Australia, Geoff was responsible for leading their global communications approach with a key focus on developing media and social strategies, public relations, major events, broadcast, advocacy and talent initiatives. During his time with Tourism Australia, Geoff was responsible for major initiatives showcasing Australia in key global markets, including the recent Super Bowl Campaign and the World’s 50 Best Restaurant Awards in Melbourne. 

Throughout his career, Geoff has led innovative work through traditional and online channels, aimed at improving the customer experience, increasing engagement, advocacy and loyalty whilst, at the same time, driving strong and measurable commercial outcomes that improve shareholder value and financial performance. 


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