Since taking this role in February 2018, JDM has driven e-Business, CRM, Customer care, Content, Digital activation, Social media, Innovation and Data management over 35 countries. This appointment reflects the ambition of the Guerlain Maison to accelerate its digital transformation journey and to integrate digital at the heart of its omnichannel operating model.

A graduate of NEOMA Business School, Jean-Denis started his career within Accenture as CRM Consultant before joining Expedia as Operations Director for the French division and then for Europe. In 2006, he was part of the small team that created Poweo in the utilities market. In 2010, he joined Betclic Group as Deputy CEO before moving to Smartbox as Digital CEO. Since 2015, Jean-Denis was the Chief Digital Officer of L’Oréal Professional Beauty Division driving the digital transformation and e-commerce acceleration (B2B and B2C) for 10 brands (Kerastase, L'Oréal Professionnel, Redken, Matrix…) over 64 countries through a consumer centric model.