Jo-Anne Hui-Miller is Content and Insights Director at retail strategy agency, The General Store, which serves major Australian clients including Freedom, Wittner and Rebel and as well as CRC Sports (Central Retail) in Southeast Asia. Prior to her current role, Jo-Anne led a 20-year career in business journalism and was managing editor of Inside Retail Asia-Pacific, where she led a team of reporters around the world, developed the title's editorial strategy and interviewed high-profile CEOs and leaders.