John Atcheson is Co-Founder and CEO of Sellalong, a social enterprise dedicated to reducing waste by maximising the lifetime value of goods. Prior to Sellalongr, John helped to launch Getaround, a pioneering leader in peer-to-peer car sharing, and served as Founder and CEO of several media-related startups, including MusicNet, the first interactive music service. Additionally, John has served as board chair of Sightline Institute, a leading sustainability think-tank based in Seattle. John holds a BA in Economics from Brown University and an MBA from Stanford Business School.