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Jonathan Yuska

Jonathan Yuska

Brand President , Culture Kings

Jonathan Yuska is the President of Culture Kings and spearheads the brand’s continued expansion in the United States. Yuska has over 20 years of experience in growing and leading divisions within a number of worldwide sports brands, including adidas, Reebok and Fila. Most recently, he served as the President of, a high growth DTC premium food company based in Philadelphia. From 2012 to 2017, Yuska was the Global Head of adidas’ premium apparel brand Mitchell & Ness, where he led global strategy, product creation, marketing and league partnerships.Earlier in his career, Yuska held various creative leadership roles at adidas, including Head of Design. He was behind the adidas exclusive official outfitter deals with the NBA, NFL, NHL and other leagues. Prior to that, Yuska held multiple creative leadership roles at Reebok, leading regional collections from the brand’s Tokyo office. He also spent more than four years with Fila working in product creation.


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