World Retail Congress 2019


Juliet Anammah

Juliet Anammah

Juliet Anammah

CEO, Jumia Nigeria

Mrs Juliet Anammah has over twenty-five years of professional experience in Consumer Goods, Sales and Marketing Management Consulting and eCommerce. She commenced her career with Sanofi Aventis in 1991 and worked in key sales /marketing capacities till 1999. In 1999 she joined Accenture’s Strategy service line as a senior consultant and worked on various engagements largely related to corporate strategy, business planning, marketing strategy, business architecture design and mergers and acquisition. She also worked on large scale organization design and implementation projects and aligning business processes and technology to support business objectives. In 2004 she launched Accenture’s Products Operating Group which covers Accenture’s consulting services for Fast Moving Consumer Goods, Retail and Transport Industries in West Africa. Juliet became a Partner in Accenture in 2013

Juliet is presently the Managing Director / Chief Executive Officer of Jumia Nigeria, a position she undertook in 2015 and oversaw Jumia’s transition from online Retail to a Marketplace. Jumia is an online Marketplace operating in 15 African countries. Jumia’s scope covers eCommerce, Travel booking, Food ordering, Classifieds and digital services and has a workforce of 1200

Juliet holds a Bachelor of Pharmacy degree, an MBA in Finance and is an alumnus of Wharton’s Advanced Management Program.  

Juliet is also on the Board of Diamond Bank Plc and APT Pensions Limited as a non-Executive Director. I am an “at large” member of CGAP’’s Executive Committee ( CGAP is a not for profit global partnership to advance financial inclusion in emerging markets. It is funded by the World Bank and more than 30 bilateral and multilateral agencies, development finance institutions, and private foundations. It is based in Washington DC and the Executive Committee serves as an advisory board to CGAP. 


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