Katherine Melchior Ray is a global marketing expert and former CMO of Shiseido (Tokyo) and Babbel (Berlin), with senior leadership roles at the world’s most prestigious luxury, fashion, beauty, and hospitality brands including Nike, Louis Vuitton, Gucci, Nordstrom and Hyatt. Fluent in French and Japanese, she teaches global marketing at UC Berkeley Haas, exploring how cultural intelligence helps brands enter new markets, embrace disruption, and lead organizational transformations. President of Globe Ally Consulting and author of Brand Global, Adapt Local, she speaks worldwide on global marketing, culture, and leadership with appearances at Cannes Lions, ADWEEK, and in 60 Minutes, NYT, WSJ, and CNN