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Lawrence Hutter

Lawrence Hutter

Chairman, The Brand Experience Group

Lawrence has more than 35 years’ experience of working with some of the world’s best-known consumer-facing businesses on a broad range of business performance improvement initiatives across retail, food, beverage, personal care, electronics, durables, publishing and travel. He started his career with Andersen Consulting, then set-up and built his own consumer products & retail advisory firm which was eventually acquired by Deloitte.  He led Deloitte’s global Consumer Business practice for almost a decade, then started and led Alvarez & Marsal’s now thriving Corporate Transformation practice in Europe.

Lawrence is a pioneer in helping businesses and brands rethink their business practices and operating models to create value sustainably, taking customers and consumers with them on the journey.  He spent 3 years leading the Deloitte team that supported World Economic Forum’s sustainability programme for the retail and consumer industries.  He now chairs the Brand Experience Group (BXG), which enables consumer facing organizations to translate authentic sustainability strategies and narratives into individual engagement, informed choice and growth.


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