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Liam Buswell

Liam Buswell

Managing Director, Advisory , True

Liam leads True’s advisory practice that exists to help leadership teams act with clarity, pace, and confidence. By combining deep sector knowledge, investment and operational experience, and a commitment to long-term value, True works as a fully independent and solution-agnostic advisor to identify, quantify, and capture significant value creation opportunities for global corporates – creating billions in enterprise value in the process.

A trusted partner of ambitious consumer and retail leaders and a passionate innovation strategist, Liam believes design and technology hold the key to transforming our world for the better. His 20 years of international experience span M&A, new venture building, technology partnerships, startup studios, innovation-focused joint ventures and new business line development for some of the world's best loved brands. 

True is a privately owned, UK-headquartered investment and advisory firm dedicated to the consumer and retail sectors. With approximately $1bn in assets under management across private equity, venture capital, and public equities, and a team of 40 professionals, True works with clients across the globe to create long-term, measurable value.

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