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Liam Buswell

Liam Buswell

Director of Innovation , True Global

As the Director of True's innovation team, Liam advises senior leaders of Fortune 100, FTSE 100 and private equity portfolio companies on value creation through innovation, design and technology. Liam is a passionate innovation strategist, with a firm belief that design and technology hold the key to transforming our world for the better. With a global perspective shaped by his upbringing—born in the US to British parents and raised in France—Liam brings a unique blend of cultural insights to the table. This diverse and international background has taken him to roles in London, Paris and New York delivering various innovation models including new venture building, open innovation strategy, startup studios, innovation-focused joint-ventures, and new business line development for some of the world's best loved brands.

An ex-investment banker with a masters in innovation and design, Liam was a partner at leading innovation firm Fahrenheit 212 (sold to Capgemini, now rebranded frog) where he solidified his reputation as a growth catalyst, helping corporate clients and PE firms create top-line growth through new products, services, ventures and capabilities. Liam has been a key member of True for 5 of its 10-year journey, True has grown into a powerful ecosystem, seeing over 4,000 businesses from 40+ nations annually, with stakes in over 50 companies. With $1bn assets under management, True runs its own proprietary innovation platform advising the likes of Walmart, Associated British Foods, Warner Bros. Discovery, Abercrombie & Fitch, 7-Eleven, M&S, TJX and more.


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