Lucas Perraudin is a thought leader in commerce transformation, Founder of Mula Digital which guides brands and retailers to the future of commerce.

Over the last 20 years, Lucas held various senior roles in the technology sector. Recently, he led the EMEA Augmented and Virtual Reality business at Meta (aka. Facebook). Previously, he held the role of EMEA Vice President of retail and online at HP Inc., with the mission to reshape the go-to-market of the PC and printing giant across ecommerce and retail. Prior to that at HP, he led the acquisition and integration of Palm inc., managed HP Africa's sales teams and developed digital selling solutions from the early 2000's onwards.

Lucas is passionate about technology and commerce, he regularly contributes to several forums and think-tanks centered around the impact of digital technology adoption on consumer behavior and businesses.