As AWWG´s Chief Marketing Officer, Mark is responsible for implementing and developing AWWG´s Brand & Product strategy and improving consumer engagement, driving brand relevance to connect with current and future consumers. Mark has a Marketing and Creative consultancy background. Prior to joining the group in 2014, he has held executive positions in advertising and communication agencies such as Exposure, where he worked as Executive Creative Director. Mark got his first taste of the retail and apparel industry as the European Director of Presence and Publicity at Levi Strauss & Co.