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Matt Newell

Matt Newell

CEO and Partner, The General Store

Matt Newell is a speaker and strategist who works with business leaders around the world to turn information into insights, and help businesses develop high impact customer experiences.

In 2012, he founded the retail strategy and innovation company, The General Store, which has been recognised globally for their innovation work across strategy, architecture, brand design, advertising and technology.

Matt sits on the advisory board for the Masters of Marketing program at Swinburne University.

Matt has worked with some of the leading retailers in Australia like Rebel Sport, Marley Spoon, Freedom, Supercheap Auto, Hamilton Island, BMW Australia & BCF


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