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Nick Cooper

Nick Cooper

Global Executive Director, Brand Performance , Landor & Fitch (WPP)

Nick joined Landor & Fitch in 2016.  His role includes thought leadership in marketing strategy and brand equity research, brand investment and valuation, and brand portfolio optimisation.  He runs the global I&A team which is present in North America, EMEA and APAC.​

Nick has over 35 years’ experience in helping clients grow across both B2B and B2C by creating market-based strategies and long term business plans. ​

Nick began his career in brand management, working for Unilever and British Airways.  Following that he became a management consultant, working for a spin-off from Bain that is now part of PwC.  He then led the Added Value Company in London before running his own businesses for 13 years.  These included a strategic brand and business consultancy, and a multi-award winning convenience retailer based in London.  ​

Following the sale of his retail business, Nick joined WPP in 2009, leading the consulting practice of Kantar Millward Brown in EMEA before joining Landor & Fitch.​

Since joining Landor & Fitch he has led projects for a wide variety of clients around the world including Adecco, Alcoa, AT&T, Aviva, Barclays, BBVA, BP, Delphi, Essilor, Ingersoll Rand, John Lewis & Partners, JP Morgan, Lala, Maersk, Mitsubishi Heavy Industries, Telia, Starbucks, St James’s Place and Volvo Group.​

Nick is based in London and has an MA in History from Cambridge University.


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