Nick joined Landor & Fitch in 2016. His role includes thought leadership in marketing strategy and brand equity research, brand investment and valuation, and brand portfolio optimisation. He runs the global I&A team which is present in North America, EMEA and APAC.
Nick has over 35 years’ experience in helping clients grow across both B2B and B2C by creating market-based strategies and long term business plans.
Nick began his career in brand management, working for Unilever and British Airways. Following that he became a management consultant, working for a spin-off from Bain that is now part of PwC. He then led the Added Value Company in London before running his own businesses for 13 years. These included a strategic brand and business consultancy, and a multi-award winning convenience retailer based in London.
Following the sale of his retail business, Nick joined WPP in 2009, leading the consulting practice of Kantar Millward Brown in EMEA before joining Landor & Fitch.
Since joining Landor & Fitch he has led projects for a wide variety of clients around the world including Adecco, Alcoa, AT&T, Aviva, Barclays, BBVA, BP, Delphi, Essilor, Ingersoll Rand, John Lewis & Partners, JP Morgan, Lala, Maersk, Mitsubishi Heavy Industries, Telia, Starbucks, St James’s Place and Volvo Group.
Nick is based in London and has an MA in History from Cambridge University.
26-Apr-2023Track ThreeWhat’s Your Brand Influence with Your Consumers?