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Norm Yustin

Norm Yustin

Managing Director, Partner Global Retail Practice Lead , Russell Reynolds Associates

Norm Yustin leads Russell Reynolds Associates’ Global Omnichannel Retail & Luxury Practice and is a senior member of the firm’s Board and CEO Advisory Partners. He advises retail, luxury, and consumer-facing businesses on CEO, board, and C-suite leadership, with a particular focus on how customer expectations, digital transformation, and changing operating models are reshaping leadership needs.

 

Since joining Russell Reynolds in 2013, Norm has led more than 300 searches and advisory assignments for senior leadership roles including CEO, COO, Chief Digital Officer, and Chief Marketing Officer across public companies, private equity-backed businesses, and founder-led brands. He also leads the firm’s Global Customer Activation and Growth Practice, advising clients on customer-centric, go-to-market, and transformation leadership.

 

Before joining Russell Reynolds, Norm held senior operating roles in retail, including Chief Marketing Officer of Macy’s and Claire’s Stores, where he led brand, creative, customer, and growth strategy. He was previously President of Havas Worldwide, leading global marketing and communications teams across major consumer brands.

 

A frequent commentator on the future of retail leadership, customer-centric growth, and tech-enabled transformation, Norm brings a global perspective shaped by having lived and worked across five countries and three continents. He received his HBA, with honours, in business administration from the Ivey School of Business at The University of Western Ontario in Canada.

Norm has a Harvard Business School Executive Education specializing in Leading Professional Services Firms.

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