Paul has worked within the Retail industry for over 30 years. In his early career, Paul spent nearly 20 years at Sainsburys - the 2nd largest UK retailer - in which he was responsible for the data sharing strategy with 2000 CPG companies. In the past 17 years, Paul has led the Retail GTM industry practice for many global leading data & analytics companies, helping retailers apply intelligence into their data. He joined Snowflake in late 2021, to help retailers mobilise and enrich their data with the Snowflake Retail Data Cloud.