Speakers

Robyn Cooke, Director of Social Commerce for QVC UK is a seasoned retail leader and digital innovator. With a career spanning over two decades in high-growth ecommerce environments, her expertise lies at the intersection of digital transformation, customer engagement, and commercial strategy, making her a driving force in the evolution of modern shopping.

At QVC, Robyn is spearheading the UK’s social commerce strategy, bridging the gap between the brand’s 32-year legacy as the "Originals" of live shopping and the fast-paced world of digital discovery. She is responsible for expanding QVC’s footprint across platforms like TikTok Shop and YouTube, ensuring the brand meets customers wherever they are. By leveraging QVC UK’s best-in-class live shopping expertise, Robyn ensures that every digital interaction reflects the brand’s commitment to authenticity, human connection, and joy.

Under Robyn’s direction, QVC is positioned as the UK’s most trusted social commerce destination. She is passionate about upholding the company’s rigorous product standards - where every “smart find" must pass a stringent claims process - while maintaining the warm, empathetic tone that defines the QVC experience. From big-brand debuts to niche discoveries, Robyn’s work ensures that Gen X shoppers can buy with total confidence, backed by a legacy of retail excellence.

An advocate for convenient, easy and "joyful" retail, Robyn continues to redefine how customers discover and purchase products, proving that the future of social commerce is rooted in trust, expertise and a relentless focus on the customer journey.