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Sylvie Freund Pickavance

Sylvie Freund Pickavance

Strategy & Business Development Director, Value Retail

A strategic leader focused on luxury and experiential retail, Sylvie is responsible for delivering long-term innovation strategies for The Bicester Village Shopping Collection, a high-performing portfolio of 11 luxury destinations in Europe and China.

She joined in 2009 as Managing Director for Bicester Village, becoming Global Strategy Director in 2015.

Sylvie began her career with Cartier, spending 13 years in Asia and North America operating the retail and marketing divisions, followed by five years at De Beers Jewellers as Global Sales Director before becoming CEO of Paris-based Princesse tam-tam.

She gives back by mentoring young designers, charities, and serving on the board of Glasgow Caledonian University. She also chairs the board of GCNYC in New York Chairs GCNYC and the Luxury Club of the French Chamber of Commerce in Great Britain.

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